Fay Unit 45:Commerical Radio

What actions could we carry out to prevent offensive?
We could make adverts suitable for the target audience such as age and skin colour

Purposes of commercial radio
Advertising
Artists
Selling newcasts

 Regulations

ASA -  Advertising Standards Authority is the UK’s independent regulator for advertising across all media, their work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements, sales promotions and direct marketing. 

OFCOM-  to complains they cover it and handle it.
office, of communication
Internet, phone. radio, media
regulate all communication

OFCOM - The Office of Communications is the government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom.

Radio Centre-  edit scripts 

Use of children 

Ethics 

Watershed- adverts are asked to play adverts at 9 

Fairplay

3 word rules

Inform 

Persuade 

Sell 

Humour

Shock 

Animation 

Series

Persuasive devices 

Narrotor 

Sound non diegetic / diegetic 

Music Instruments 

THINK! I BET 

3 purposes of commercial radio
Money
Advertising
Artists
Selling newcasts

2 regulators
ASA -  Advertising Standards Authority is the UK’s independent regulator for advertising across all media, their work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements, sales promotions and direct marketing. 

OFCOM - The Office of Communications is the government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom. OFCOM-  to complains they cover it, edit it, take if off


codes in accurate policy

Fairplay
Ethics
Policits 

Maslow's Hierarchy of needs

1. Physiological needs, food, drink, sleep
2.Safety needs, protection, freedom from danger
3 Love and Belonging needs, friends, family
4.Esteem needs, respect, confidence, self confidence 
5. Self actualisation needs, what you are best suited for, discover truth about yourself, create beauty

Research 

One off advert is any advert that is not linked under the company 

Part time of a series- adverts that all link together and create a story 

Drama- Longer than usual adverts/powerful- motivated speaker 
 
 Sound bed used to describe the sound (music, room tone, sound effects) that subtly plays during each scene to help create an atmosphere for that location. 
 
Diegetic sound is any sound presented as originated from source within the film's world. Digetic sound can be either on screen or off screen depending on whatever its source is within the frame or outside the frame. Another term for diegetic sound is actual sound 

Non- diegetic sound whose source is neither visible on the screen nor has been implied to be present in the action: narrator's commentary. sound effects which is added for the dramatic effect. mood music.



14th December 

He was classy
He was not orgainzed
He was not speaking terrible saying basically 
He should of put his phone on silent 
Unprofessional 
Easy distracted
Was not enaggining with the audience 

What makes a good presentation 

Eye contact                                                                                                                                                         
                                             
Engaged
Speak clearly
Organised 
Questions
Connect

Energy and passion
Listen

Lack of purpose
No body language
No eye contact
Too fast
Unfocused