Fay's Work- Media
45.A Radio Advertising Analysis: Style, Structure, Purpose and Regulation
Introduction
My report the purpose of radio commercials to inform, persuade and sell. In this report, I will be analysing two different styles to advertise their products or message to the audience, radio adverts are focused on making money and raising awareness. The radio commercials are an Oreo Dunk Challenge the second commercial Hyundai.
The producer of the first radio advertisement is Patty Gonzalez
Date of release June 9TH,2018. The purposes of commercial radio focus on generating money advertising focuses on to inform audio viewers about the product.
The first radio advertisement is for Oreo and is called the Dunk Challenge.
The message of the advert is to let potential or existing customers know about the delicious cookie Oreo which is much better dunk in milk.The audience is informed what the advert is informed who the celebrities are. We are persuaded to buy the Oreos and try them in dunk milk
Oreos sell the advert making u.
The style of the commercial is formal as the celebrities were wearing smart clothes such as dress, suits and the informal was the tone the narrator was using to ‘show us your dunk with #Oreo dunk sweepstakes’
It is informal and engaging to the audience.
Immediately, the use of sound bed from 0.39 seconds of the commercial advert the listener is introduced to non- diegetic sound of the narrator to set the scene of the advert also, the speaker the narrator uses a calm, energetic tone voice to introduce the characters. The Oreo brand uses persuasive techniques, by making all the celebrities dunk their Oreo in milk and eat the Oreo at the end of the special talent.
The structure in the advert was comedy as Shaquille O’Neal features within this advert in a comedy. Moreover, the purpose of the commercial advert the cookie’s inception is being used as the engagement and social media conversation and driving device, to persuade the audience to enter the dunk challenge taking videos of them dunking Oreo milk. The success of the commercial is celebrating Oreo top selling cookie 105 years old. The commercial is promoting the product Oreo’s cookies with dunking milk.
The purpose of the commercial advert was to promote the football player Neymar da Silva Santos Junior and other celebrities like Christina Aguilera eating the Oreos this message interacts with the audience to try and to buy the Oreos with milk and dunk them as it is delicious. In addition, as the celebrities are selling the product to raise brand awareness to the target audience. Shaquille O’Neal basketball legend. The target audience is aimed at a wide audience of teens and over, who love Oreos.
Moreover, the sound bed commercial advert at 0.42 seconds uses a happy music this is shown ‘Every dunk is one to feel so bring your milk and cookie skills let the Oreo dunk challenge began’, is used to set the scene relating to the Oreo dunk challenge and what the advert is about and milk dunk challenge while the celebrities are performing their talent skills are relating to the dunk Oreo challenge and Oreo business.
Furthermore, the use of the Oreo blue background title makes the audience know what the celebrities are performing their talent and concentrate on the narrator is saying.
Additionally, the music made the commercial radio fun, upbeat to watch. In the beginning there was a speaker introducing each celebrities name and the celebrities had to do a talent to promote the item then they ate the Oreos.
Moreover, the use of voiceover we are introduced in 0.39 seconds to the narrator calling ‘Christine Aguilera’ as she is performing her talent to the audience. Then later 0.51 seconds selling the Oreo dunking challenging ‘show us your dunk with #Oreo dunk sweepstakes’ this suggest the Oreo challenge is persuading and attracting the audience to do the Oreo dunk challenge.
In addition, the persuasive techniques the radio shows are using celebrity endorsement like Neymar who is a famous footballer and Shaquille O’Neal basketball legend who have a lot of audience fans. The use of the product also benefits the customers as they are eating the Oreos to attracting the customers to try and buy them.
The commercial advert regulation would be ASA as the advert is promoting the Oreo cookies and milk and how they go well together. The age rating would be 11-55 years old as it I based on the Oreo dunk challenge.
My second advert Hyundai commercial
Date of release February 7th, 2016
Producer Peter Berg
The message behind the radio advert was about the famous actor Kevin Hart whose character features his daughter going on a date, Kevin allowing her date to take his car a Hyundai Genesis and Kevin tracking his car with the Hyundai car finder app which was attracting the target audience to buy the car by promoting the car motor company Hyundai Genesis of how amazing and fast the car is, however how you can track your car and your children’s where about, on their app car finder which is good for the audience in case the car is stolen.
Moreover, the narrative in the advert is talking about the Hyundai Genesis on the applications called car finder app.
The style of the advert was informal as it was boy and a girl going on date.
In addition, the structure of the advert was a one-off as it features a solo by the comedian Kevin Hart because Kevin was spying on his daughter following them but was threating the date boy to try and break the date off.
Moreover, the purpose of this advert is to inform the audience the attention of parents that wanted to have their car on track and keep an eye on their children. For overprotective parents. In addition, the advert is about the car finder that allows you to locate your car in a map.
Moreover, the sound bed commercial empathizes the car’s noise making it loud for the audience to notice. there was a narrative voice, which attracts with the advert about Car finder, the Hyundai new car as the dates were in the car. The commercial advert in 0.35 seconds played the song Another One Bites the dust to make the advert dramatic and funny to the audience Kevin threating the date and spying on his daughter.
At 0.53-0.55 seconds then 1.02 we have the narrator voice the voice is energetic, calm ‘Car Finder on the Hyundai Genesis’ this suggesting you can track your car in case you can’t find it, or if the car is stolen.
Moreover, the advert voiceover was conversional tone the sound bed at 0.09 seconds we are introduced to diegetic sound ‘Oh you look good’, suggesting the date is talking to Kevin’s daughter a nice conversational tone from the charactersas Kevin Hart was having a conversation with the boy.
Furthermore, the persuasive techniques used of celebrity endorsement was Kevin Hart as he is a celebrity which makes the target audience want to watch this video. The benefits for the customer are the customer can track where the car using the car finder app on their phone or watch if it gets stolen or if they can’t locate their parking space. In addition, the unique selling point is that dads can use the car to track their daughter
Finally, my advert would satisfy ASA as the commercial advert was advertising the Hyundai Genesis car by promoting the car to the audience as customers can track their car and where they children are, age restricted would be teenagers and adults 13-50 years old. The commercial is aiming at parent’s point of view to follow their children.
Comments
Post a Comment